5 Essential Things To Consider When Developing An E-Commerce Website
E-commerce website development can be quite challenging and complicated. If you want to boost your sales pipeline, increase traffic, generate more leads, and grow your online business you should consider these things when developing your eCommerce website.
E-commerce website development can be quite challenging and complicated. Aside from the website structure itself, there are a lot of other aspects that you need to take into consideration especially if you are working on a large-scale enterprise. Below are some of the most important (but often neglected) things that you have to keep an eye on when developing an e-commerce website.
Properly organize your products
The main reason why you are putting up an eCommerce website is to sell your merchandise, right? Then, you have to make sure that your products are properly organized and are neatly designed. Highlight your products and add a catchy yet truthful and concise description of each of your products. You should also properly indicate the other essential information including the price.
Make your website mobile-friendly
Cross-platform mobile app development becomes more popular and the use of various mobile devices gets more widespread each passing day. In 2017 statistics, more than 25% of the sales generated by eCommerce websites are made through mobile devices. A large portion of this percentage is done with the help of certain mobile apps.
In order to cope up with these fast pacing developments, you need to see to it that your website does not only look great but is also mobile friendly and highly responsive. Make your website accessible across various devices. When designing your website, always keep in mind that your customers and visitors do not only use one platform and that cross-platform mobile development is essential. Make each aspect of your eCommerce site mobile-friendly, from navigation to product selection, and from checkout to payment.
Add search box
The search box widget is considered as among the most neglected parts of a website. Most online shoppers do not spend too much time going through each of the product pages. Make it easier and quicker for your customers to find the products they are looking for by categorizing your products accordingly and by adding the search box widget.
Your website design should match your merchandise
In order for your eCommerce site to work, you need to be consistent. Make sure that your site's design perfectly matches your products or services from color schemes and text to images and everything in between. For instance, if you are selling real estate properties, your website theme and design should look like one. A reliable web development company is able to come up with a design that will perfectly match your merchandise.
Product reviews and social proof
For an eCommerce website that is relatively new, gaining the trust and confidence of customers is really challenging. Building trust can take time. To encourage your visitors to put their confidence in you, it is a wise idea to add product reviews or customer feedback feature on the product page.
While you can always write great reviews for your products and put them on your site, it is easy for your customers and visitors to treat them as just fabricated reviews. Make it easier for your customers to leave their comments, reviews, or feedback by adding this option right after each completed transaction.
Those things listed above may seem to be really simple and useless at first look but they can actually make a difference. If you want to boost your sales pipeline, increase traffic, generate more leads, and grow your online business, you should not only focus on what's big and obvious but also on little details such as those mentioned above.
focus on what's big and obvious but also on little details such as those mentioned above.